Jeffrey Lei
JDL
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Melting Pot Foundation USA

Contracted as a Creative Consultant to world-renown food entrepreneur, Claus Meyer's, non-profit organization, I directed and established the visual aesthetic of the international organization's United States branch. This included logo, menu, interior design; food plating; website development; and organization message.

Designed: www.meltingpotfoundationusa.org/

 "Brownsville Community Culinary Center" was meant to be a temporary name for this space, which would become Claus Meyer's Free, Culinary Training Program and Restaurant in Brownsville- an under-served neighborhood in central Brooklyn.  It was supposed to stand until the neighborhood of Brownsville named the space. However, it eventually became a lasting name throughout the neighborhood.

"Brownsville Community Culinary Center" was meant to be a temporary name for this space, which would become Claus Meyer's Free, Culinary Training Program and Restaurant in Brownsville- an under-served neighborhood in central Brooklyn.

It was supposed to stand until the neighborhood of Brownsville named the space. However, it eventually became a lasting name throughout the neighborhood.

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 As the creative consultant, I had a heavy hand in the creation of the logo and the design of the menu, interior space, investment decks, and so forth.   All creative endeavors were led by me as the lead designer.

As the creative consultant, I had a heavy hand in the creation of the logo and the design of the menu, interior space, investment decks, and so forth. 

All creative endeavors were led by me as the lead designer.

 The goal was to create a simple, non-industrial logo.  We didn't want something that would impose itself onto the neighborhood, but instead, could be easily accepted and remembered.

The goal was to create a simple, non-industrial logo.

We didn't want something that would impose itself onto the neighborhood, but instead, could be easily accepted and remembered.

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 Examples of plating design.

Examples of plating design.

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