Jeffrey Lei
JDL
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W. W. Norton & Co.

Working in the College & Textbook Department, I designed a book cover, handouts, advertisements, merchandise, and other distribution materials required to sustain sales and branding for the international book publisher.

 The fourth edition of  Media Politics  focuses on topics such as social media as a source of political news, the shift from printed newspapers to websites, & media politics in the Trump era.  The editor and author requested a cover illustration that visually illustrates the interconnection of social / digital media and government.    To be released Fall 2018

The fourth edition of Media Politics focuses on topics such as social media as a source of political news, the shift from printed newspapers to websites, & media politics in the Trump era.

The editor and author requested a cover illustration that visually illustrates the interconnection of social / digital media and government. 

To be released Fall 2018

 Norton's appreciation for literary geniuses can be clearly seen in their choice of merchandise.  Given five quotes from different authors, I was asked to interpret the quotes and illustrate visual representations to be placed onto cork coasters.  Above:  "She is too fond of books, and it has turned her brain."   - Louisa May Alcott

Norton's appreciation for literary geniuses can be clearly seen in their choice of merchandise.

Given five quotes from different authors, I was asked to interpret the quotes and illustrate visual representations to be placed onto cork coasters.

Above: "She is too fond of books, and it has turned her brain."

- Louisa May Alcott

  "A yokel mind loves stories of old / being the kind it can repeat and hold."   - Geoffrey Chaucer

"A yokel mind loves stories of old / being the kind it can repeat and hold."

- Geoffrey Chaucer

  "With freedom, flowers, books, and the moon, who could not be happy?"   - Oscar Wilde

"With freedom, flowers, books, and the moon, who could not be happy?"

- Oscar Wilde

  “That perfect tranquility of life, which is nowhere to be found but in retreat, a faithful friend and a good library.”   - Aphra Behn

“That perfect tranquility of life, which is nowhere to be found but in retreat, a faithful friend and a good library.”

- Aphra Behn

 "I set out with high hope, and a fixed purpose, at whatever cost of trouble, to learn how to read."  -Frederick Douglass

"I set out with high hope, and a fixed purpose, at whatever cost of trouble, to learn how to read."

-Frederick Douglass

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 Often given a concept and a textbook, I was asked to produce postcards that were distributed by WW Norton representatives to universities across the world to advertise upcoming texts.  This generally led to illustration and copywriting.

Often given a concept and a textbook, I was asked to produce postcards that were distributed by WW Norton representatives to universities across the world to advertise upcoming texts.

This generally led to illustration and copywriting.